What strategies should the film industry be adopting to address, and exploit, new technologies and platforms?

What strategies should the film industry be adopting to address, and exploit, new technologies and platforms?

The film industry has been having a very close relationship with technologies since its creation, sometimes even becoming pioneer in using certain technologies before every other industry. Either by sponsorships of products showed in films, or with the technology used to create it the truth is that film industry always has been in the leading of technology use.

For me the strategy to follow is to give people something that will be impossible to them have at home, being always in the vanguard of the technologies even if this means spending millions in the development of new technologies in order to reach a unique performance that later will bring more income.

The film industry is losing around 500 millions dollars every year with the digital infringements, therefore one of the main concerns relates to the piracy that is the responsible for the loss of millions of dollars to the industry. The question then is how to stop piracy?

The way to stop this is my opinion goes with the assistance of technologies by creating new forms of unique projections which are harder to copy, as it is the case for example of 3D images that provides to the viewers great cinematic images capable to capture their attention.

But 3D is not an option any more, as there are already 3D TV’s able to produce the same kind of cinematic projection closing the gap that existed between cinema and the viewers at home.

Other the concerns about the illegal download goes to the fact that most of the people go to illegal websites just because is easier to download; in order to answer that Warner is joining facebook to distribute films into the web with better quality and easy access.

In my opinion that partnership is the step to follow as by entering into a market like the streaming video websites that is something that wasn’t fully explore by the film industries can reveal to be a multimillion profits industry.

However sooner or later the piracy or the technology would catch the industry what is in the end something good as it will force the industry to adapt and in this way create more technologies to stay in the race. In sum the only strategy that I see to the industry is a strategy of anticipation in what concerns to the innovation of technology.