Is Amazon’s cloud drive a threat?

Is Amazon’s cloud drive a threat?

Amazon’s cloud is a tool that will aloud its customers to have more option at their fingertips, as with the appearance of Amazon’s cloud the clients are able to stream music directly to their MP3’s from a online personal drive provided by Amazon where the first 5 gigabytes are free.

In my opinion the Amazon’s Cloud does not imply a threat to the consumer’s point of view as it will bring more competition to the market, but if we analyze from the point of view of the competitors it can be seen as a danger since it threatens the stability of the market.

The Amazon’s cloud drive was an impetuous bet by Amazon to launch an online securely store witch the success can be huge. This will trigger a race that will be beneficial to all, as a battle between companies normally accelerates the process of evolution of their targets and drops the prices down.

What regards to the idea, it is itself brilliant as the fact that you can be able to stream music anywhere in the world and without the need to be stored in your personal device but rather in an online server, means we will save hours of uploading music to your mp3 or that will opening new ways of business to explore. In terms of privacy and share of profits, piracy would probably become more difficult to police within the web, therefore this fact should be developed further.

However it can become a threat to competitors such as Google and Apple as they will need to innovate soon in order to stay in the race, but as was mentioned before normally that race is beneficial to the general public, as they will be pushed to give more than less and present more to beat the adversary company.

I thing that the Amazon’s cloud will bring more benefits that threats as will create a wave of creativity among companies.